The SUP Challenge – Goa invites startups with innovative solutions to reduce Single Use Plastics (SUPs) in the F&B (Food & Beverage) Industry. Selected startups will receive grants to pilot their solutions with F&B partner in Goa.

The Program

The Single-Use Plastic (SUP) Challenge, is an international acceleration program to address the SUPs demand and waste in the F&B industry. This program is implemented by The Incubation Network and funded by the PREVENT Waste Alliance, an initiative of the German Federal Ministry for Economic Cooperation and Development (BMZ), and ECCA Family Foundation

Eight Entrepreneur Support Organizations (ESOs) were selected to run The SUP Challenges with F&B partners in five countries, i.e. India, Philippines, Thailand, Vietnam, and Indonesia. Climate Collective Foundation is implementing partner in Goa, India along with piloting partner AIC-GIM (Atal Incubation Centre – Goa Institute Management).

Each year about 8 million tons of plastic waste enters our ocean

SUPs in F&B Industry

The F&B industry can play an important role in addressing plastic pollution, as the industry is a major user of single-use packaging.

The Indian F&B industry is growing at a 2.5X rate and is expected to reach USD 122.78 billion by 2025.

During the Covid-19 pandemic, the consumption of SUPs in the F&B industry increased drastically, particularly in packaging.

Program Offerings

Workshops and webinars

1 - 1 Mentoring session with industry experts

Networking opportunities

Pilot opportunity in Goa with F&B partners

Grant support for 10 pilots

Impact showcase of successful pilots


Startups who are based and operating in India

Startups who are offering Single Use Plastics (SUPs) solutions for the F&B Industry

Startups who can pilot their solutions in Goa


21 April
Program Launch
20 May
Application Deadline
30 May
Announcement of Shortlisted Startups
6 June
Kickstart Challenge
June - July
Capacity Building Workshops & 1-1 Mentoring Sessions
15 July
Pilot Selected
August - September
Pilot Executed with F&B Partners in Goa