The SUP Challenge – Goa invites startups with innovative solutions to reduce Single Use Plastics (SUPs) in the F&B (Food & Beverage) Industry. Selected startups will receive grants to pilot their solutions with F&B partner in Goa.
The Single-Use Plastic (SUP) Challenge, is an international acceleration program to address the SUPs demand and waste in the F&B industry. This program is implemented by The Incubation Network and funded by the PREVENT Waste Alliance, an initiative of the German Federal Ministry for Economic Cooperation and Development (BMZ), and ECCA Family Foundation.
Eight Entrepreneur Support Organizations (ESOs) were selected to run The SUP Challenges with F&B partners in five countries, i.e. India, Philippines, Thailand, Vietnam, and Indonesia. Climate Collective Foundation is implementing partner in Goa, India along with piloting partner AIC-GIM (Atal Incubation Centre – Goa Institute Management).
The F&B industry can play an important role in addressing plastic pollution, as the industry is a major user of single-use packaging.
The Indian F&B industry is growing at a 2.5X rate and is expected to reach USD 122.78 billion by 2025.
During the Covid-19 pandemic, the consumption of SUPs in the F&B industry increased drastically, particularly in packaging.